Fiorucci Turns Models Into "Living Works of Art" for SS26
info@hypebae.com (Hypebae) Mon, 23 Jun 2025 Hypebae
Fiorucci presented its Spring/Summer 2026 collection during Milan Fashion Week Men's, transporting guests to the Via Paolo Sarpi. Collaborating with Berlin-born, London-based artist Janina Zaïs, the showcase saw models transformed into "living artworks," complete with cartoon-style paintings on their bodies.
Celebrating themes of freedom, connection and transformation, the showcase looked to its location as a "surreal and emotional stage," blurring the lines between the real and the fantastical. Taking inspiration from pop art aesthetics and exaggerated detailing, the collection was showcased amidst a backdrop filled with billboards, graphic references and "easter eggs."
Rooted in contrast, the collection featured figure-hugging silhouettes, shrunken baby tees, cinched skirts and pants turning into leggings, paired with micro tops and accessories which recreated signature Fiorucci motifs. Slogans like "Make Hearts Beat Again" took center stage, paired with a vibrant color palette of red, sky blue and white.
Leaning into the spirit of contrast, this season's fabrics ranged from tulle and mesh to recycled PVC, technical nylon and Lycra. Standout looks included the all-over cherub body paint, lip-shaped crop tops and painted-on bow tops. Along with the stellar makeup and body paint, this season's looks were accessorized with multicolored toys, actual poodles and plenty of stuffed animals.
Take a glimpse of the Fiorucci SS26 collection above.
In other runway news, Martine Rose recently held an off-schedule show in London.
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