PLEASURES Takes Summer 2025 to the Streets of Thailand

Titled "Sawadee Khrap Thailand," which means "Hello Thailand" in Thai, PLEASURES presents its Summer 2025 collection, inspired by the youthful and dynamic energy of Thailand's streets.

The campaign is vibrant, chaotic and unapologetically real. Shot against the backdrop of bustling markets, tangled power lines and the hum of everyday life, the collection taps into the pulse of urban youth culture. The styling leans into oversized silhouettes, graphic-heavy tees and subversive accessories that speak to a DIY, anti-establishment spirit. There's an effortless cool in the way the model moves through the noise and color, embodying the unfiltered attitude of Bangkok's underground scene. It's a love letter to the beauty in grit, the style in spontaneity and the quiet rebellion found in the corners of the city.

Now for the capsule collection itself... Everyday streetwear apparel like T-shirts, oversized jorts, baggy jeans, baby-tees, camo caps and colored graphic t-shirts with statements like "A Girl is a Gun" that gives a slight disruptive edge.

PLEASURES' "Sawadee Khrap Thailand" is available for purchase on the brand's official website. Click the gallery to see some of the collection.

For more new fashion drops, read about Topologie and A.Society's latest collaboration.

Click here to view full gallery at Hypebae