The New Sporty & Rich Drop Takes Us to the French Riviera

Sporty & Rich is gearing up to launch its brand new "Riviera" drop, taking inspiration from the effortless ease of a coastal summer vacation. Revisiting the brand's classic silhouettes with a twist, the new collection features "elegant" sets in new fabrications and seasonal colorways.

Debuting a new lightweight ribbed fabric and new terry cloth hues, the collection includes a chic piped bikini, striped shirting and those ever-popular boxer shorts. Revisiting its signature lounge styles, the collection also features a range of raglan tees, branded hoodies and shorts sets and long-sleeve tops.

Landing in summer-ready hues of sun-washed blue, baby pink and green, the collection perfectly complements its beachy backdrop. Along with its ready-to-wear, the "Riviera" drop features new piped swimsuits and bikinis in navy blue, bright green and baby blue, paired with striped polos, pleated tennis skirts and graphic tees. Elsewhere, the collection is completed with matching caps and tote bags.

Take a look at the new campaign above and head to Sporty & Rich's website to shop the collection.

In other fashion news, With Jean just dropped its "Wild Card" collection.

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