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Eadem's Viral "Le Chouchou" Softening Lip Balm Just Got Even Juicier

info@hypebae.com (Hypebae)  Fri, 09 May 2025  Hypebae

Eadem's fan-favorite "Le ChouChou" Softening Lip Balm is getting a summer refresh with the debut of its newest shade, "Guava Fresca." The makeup and skincare hybrid delivers a sheer wash of juicy color while deeply nourishing lips, making it the ultimate warm-weather essential.

"Guava Fresca" joins the "Le Chouchou" family and its five other shades, including "Boba Bounce" and "Burnt Malai." The high-shine lip balm's formula includes moisturizing and replenishing ingredients like AHAs, enzymes and African mongongo butter, alongside collagen-boosting peptides that exfoliate, plump and hydrate.

When wearing the product, you won't need to worry about reapplication or stickiness — it stays on for hours without any mess you might get from a gloss. Plus, its tint is buildable, so you can get a more opaque hue with each application.

@eadem.co✨ EXFOLIATE. MOISTURIZE. COLOR. ✨ Take a bite of Guava Fresca Our newest and most requested Le Chouchou shade delivers that perfect pink flush—inspired by nature