Liza Koshy's Sunglasses Double as Skincare, Thanks to Supergoop

Already an accomplished actor and host, Liza Koshy is adding Chief Super Officer to her repertoire. Her new role at Supergoop encompasses more than just a title — she's bringing her signature humor and energy to sun care, amplifying the brand's mission of making SPF a daily essential.

Koshy's latest concept-turned-creation are the "SuperShades" — a cheeky pair of sunglasses designed to serve as a subtle cue to always wear your sunscreen. She collaborated with acclaimed streetwear designer Mattias Gollin, known for crafting iconic eyewear and sneakers seen on the likes of Drake and 2 Chainz as well as for shaping J. Balvin's distinct style. These "SuperShades" are meant to mimic the look of molded or hardened sunscreen and feature charms in the shape of the sun that can carry your skincare.

Promoting the new sunglasses is just the beginning — Koshy will also lend her comedic chops to create original content that brings Supergoop's messaging to life. Expect to see her across the brand's social media channels, educating viewers about sun safety, making it more approachable and fun. With a following of over 50.7 million across Instagram and TikTok, the influential persona is the perfect person to help the public turn SPF application into a habit.

 

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