Benefit Launches First New "Benetint" Shades Since Its Creation in 1976

After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved "Benetint" is finally expanding its color range — adding the shades "Raspberry" and "Dark Cherry." Alongside the launch, the brand's releasing a visual campaign starring influencer Dezi Perkins.

"Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They'll deliver that signature sheer, buildable flush makeup fans know and love — just with a deeper, moodier twist. The product is known for being long-lasting and staying on through it all. It's transfer-proof, smudge-proof and waterproof as well.

The original "Benetint" in "Rose" is an internet sensation, with users of the Benefit bestseller swearing by its barely-there feel, sheer wash of color and perfect blendability. Its sheer, rosy tint is a favorite amongst OG beauty lovers to today's TikTok influencers. Whether you like to wear it on the cheeks for a blushed glow or layer it onto lips for a bitten look, these newcomers bring some fresh energy to a timeless formula.

@benefitcosmetics Get ready to tint the town red with Benetint