Julia Fox and Agent Provocateur? Now That's Hot
info@hypebae.com (Hypebae) Thu, 02 Oct 2025 Hypebae
Agent Provocateur just released its new Fall/Winter 2025 campaign and the face of the launch is pretty f-cking special. Tapping up none other than Julia Fox, the new visuals take inspiration from New York's '90s era, reimagining Fox as a fearless agent.
Lensed by Greg Williams with creative direction from Sarah Shotton, the campaign celebrates the ethos of AP, rooted in confidence and femininity. Showcasing a mix of ready-to-wear and lingerie styles, the collection includes standout silhouettes like the Billi dress, Mercy Bustier and the Nelle range.
"The brand has a legacy of celebrating and empowering women and their bodies, and when I shot this collection, I felt it immediately; on set I felt strong, sexy and totally in control. I also really had some fun with it," Fox shares in a press release.
Captured in some of her favorite AP styles, which include the Penelopi, Rozlyn and Jessah, Fox brings the drama.
Take a look at the model in action for AP above and head to the brand's website to purchase from its FW25 offering.
In other lingerie news, check out the latest launch from London-based label, Fruity Booty.
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