Emi Jay Adds a New Hair Mist to Its Coveted Lineup
info@hypebae.com (Hypebae) Tue, 30 Sep 2025 HypebaeEmi Jay, known for its cool girl-approved claw clips and hair accessories, just expanded its range of cult-favorite hair products with the new Toasted Sugar Hair + Body Mist. Described as a heavenly vanilla, the mist promises to moisturize and reduce frizz while it leaves behind a warm, sweet scent — just in time for all of your cozy fall festivities.
The new fragrance features decadent notes of spun sugar, tonka bean, delicate amber and sweet vanilla. Plus, its portable packaging makes it perfect for on-the-go touch ups. It contains ultra-fine mist to spritz your hair evenly every time, along with quick-drying properties so you never have to worry about disrupting your daily hairstyles.
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In addition to its long-lasting sweet scent, the Toasted Sugar Hair + Body Mist is formulated with hair-loving ingredients like glycerin and aloe leaf juice. While glycerin promises to prevent dryness and frizz, aloe leaf juice is rich in antioxidants and folic acids which work overtime to improve your hair's overall health and hydration.
The new Toasted Sugar Hair + Body Mist retails for $24 USD and is now available for purchase on the brand's website and at Sephora.
While you're here, read about Merit's upcoming collaboration with designer Brandon Maxwell.