Pat McGrath Labs Just Dropped a Lip Liner That Lasts All Day Long
info@hypebae.com (Hypebae) Thu, 12 Jun 2025 HypebaeMakeup powerhouse Pat McGrath is constantly setting the bar higher by launching a wide array of innovative products with her brand Pat McGrath Labs. Her latest launch that's getting BeautyTok talking? The brand's new Legendary Longwear Lip Liner. While other lip liners smudge and slip off the second your lips touch anything, this product locks in place and won't budge until you take it off at the end of the day.
The liners activate what McGrath calls "permalock technology," meaning once they dry down, they'll deliver eight hours of smudge-proof, waterproof and transfer-proof wear. After trying out the pencils for myself, I can truly attest to their staying power. I ate countless meals, from noodles to pizza, and my lips barely needed a touch-up afterwards. If you really want to maximize wear time, I recommend applying the product all over your lips. That way, if your other lip products wear off, you're still left with that gorgeous stain from the pencil. As an extra tip, McGrath recommends using a brush to blend them out for a soft blotted look.
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Unlike other long-wearing lip products that feel uncomfortably dry, the Legendary Longwear Lip Liners go on creamy and blendable before they dry down for good. For once, you don't have to choose between comfort and longevity. Plus, you won't have to compromise when it comes to shades either, because there's 21 to choose from. Whether you're looking for your perfect "my lips but better" contouring color or want to experiment with an electric blue, McGrath has got you covered.
The Legendary Longwear Lip Liner retails for $29 USD is available to purchase on the brand's website.
For more beauty news, check out our coverage of Chloë Grace Moretz and Rina Sawayama’s new brand GODMODE.