Cou Cou Intimates Is Home for the Holidays With Lila Moss

Cou Cou Intimates is making its way to top drawer domination. In the brand's latest move it tapped London It-girl Lila Moss for a holiday campaign that also introduces the brand's first official sleep set.

Shot by Adam Peter Johnson in London, home for both Moss and the brand, the campaign shows quiet holiday moments with hints of festivity creating a simple and intimate atmosphere that feels distinctly British and reminiscent of 90s fashion editorials. Undone and down-to-earth, Moss becomes the muse. This is French-girl chic with a distinctly Brit-core lens, think how Jane Birkin might celebrate the holidays.

Moving beyond underwear, the new pajamas are more than sleepwear but a piece to live in, blurring the line between the everyday the intimate. Cou Cou Intimates is gradually solidifying itself as a label that surpasses the scroll, moving into lasting memory. Already worn by celebs including Zoe Kravitz and Hailey Bieber, and hosting its first physical pop-up in New York earlier this year with queues around the block, Cou Cou shows no signs of slowing down.

With the aim of creating pieces that could replace the uncomfortable lingerie and uninspired basics populating the market, the brand's 100% organic cotton and timeless design has got us, and Lila Moss, hooked. The pyjamas will be available via the Cou Cou Intimates website from November 18.

In other news, check out Vivienne Westwood's collaboration with manga series NANA.

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