Enter the Upside Down With Timex's 'Stranger Things' Collaboration
info@hypebae.com (HYPEBAE) Thu, 26 May 2022 HYPEBAE
Arriving just in time for the premiere of Stranger Things Season 4, Netflix has teamed up with Timex to release three Upside Down-themed watches.
The collaboration highlights some of Timex's cult-loved watches from the 1980s. Designs include the Camper, which is updated with upside-down indices and Stranger Things' logo printed on the dial in red. The INDIGLO backlight reveals an entirely different look, adding to the Upside Down theme.
Meanwhile, the retro Atlantis watch is highlighted with fiery graphics, with the Demogorgon's silhouette appearing in INDIGLO mode. The T80 rounds out the collection, with the Stranger Things characters seen cycling through the Upside Down.
"With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment,” Shari Fabiani, Sr. Vice President Brand Marketing and Creative Services of Timex, said in a press release. “Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history’s most expressive decades that transcends through all generations.”
Peep the designs above. The Stranger Things x Timex collection is now available on the Timex website.
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