Gabbriette Stars in Zara Hair's New Campaign

Zara has tapped model Gabbriette to be the face of its newest hair campaign, in honor of the release of the Chromatic Mode collection. Consisting of four hair essentials, the set was made in collaboration with Guido Palau, renowned hairstylist and the creative director of Zara Hair.

For the campaign, Zara Hair relied on a 1940s aesthetic, in combination with the simplistic, futuristic vibe the brand's beauty products have become synonymous with. Drawing inspiration from the kit's versatility, Gabbriette sports different hairstyles dreamed up by Palau. Described by the brand as a capsule of hair jewelry, Chromatic Mode combines a holographic gel with three sleek, silver hair accessories.

 

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Among the four-piece collection, the Chromatic Gel, a holographic gel that delivers multidimensional shine, is the star of the show. According to Zara Hair, the gel "allows for controlled holographic accents in three-dimensional, jewel-like tones." Next, the kit is rounded out with a barrette, creaseless clips and beaded hair elastics — all of which speak to the collection's reflective qualities and modern design touches.

The Chromatic Mode Kit retails for $80 USD and is available for purchase on the brand's website.

While you're here, read about global ambassador Chappell Roan's first-ever Mac Cosmetics campaign.

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