Chanel Officially Announces A$AP Rocky as Its New Ambassador

Previously an ambassador at Bottega Veneta, rapper A$AP Rocky has just been named an official ambassador at Chanel. The rapper was recently spotted on the streets of New York City, down on one knee and about to propose to actor Margaret Qualley, which, of course, sparked plenty of rumors online.

Now, though, we know the rapper was just captured behind the scenes of his first campaign shoot for Chanel, officially launching on December 2 as part of the brand's Métiers d'art 2026 collection.

Speaking about his new appointment at the house, Rocky shared: "Matthieu's imagination is pushing fashion forward. His designs feel both sensitive and strong; they're grounded in reality, but at the same time, always invite one to wonder. I'm so excited to see him at CHANEL."

 

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Echoing that excitement is creative director, Matthieu Blazy, who adds: "Rocky is an incredible artist who puts his heart and soul into every project he's involved in, in addition to being an incredible human being. Musician, actor, father, friend... he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to CHANEL and I'm thrilled to work together again."

Take a look at the official teaser above and stay tuned for more from Rocky and Chanel.

In other news, Jacquemus and Nike announced an apres-ski collection.

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