The Ordinary Expands Into the Anti-Aging Category

The Ordinary is known for delivering innovative skincare products to the masses, and the brand has just expanded its cult-favorite lineup. Harping on the internet's obsession with anti-aging products, the brand has officially unveiled the new Volufiline 92% + Pal-Isoleucine 1% — a plumping serum that's said to restore lost volume due to aging.

The brand says that although moisturized skin can appear plumper, its new serum effectively delivers deeper volume thanks to skin-loving ingredients. "The promise? A topical product that could help visibly restore lost volume, no needles required," The Ordinary says in a press release.

To reduce one of the most visible signs of aging, the new serum is attempting to set itself apart by visibly plumping while also improving long-term elasticity. "While skincare has offered plenty of options for hydration, smoothing, and lifting — few formulas address volume loss itself," the brand says. By targeting key areas like the under eyes, temples, cheeks and smile lines, the Volufiline 92% + Pal-Isoleucine 1% Serum supports your skin's natural collagen and elastin content, for a more youthful appearance that actually lasts. 

The Volufiline 92% + Pal-Isoleucine 1% Serum retails for £19.50 GBP and is now available for purchase on the brand's website.

While you're here, read our review of Glossier's Boy Brow.

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