Now that summer is winding down, it's time to take stock. I'm not sure about you, but personally, the end of summer season signals a big, red, glaring reminder about my shopping habits: it's time to cut down. After international trips and one-too-many happy hours with my friends, it's in my budget to save right now, not spend money. And, while I tried my best to institute a thoughtful zero-shopping ban on myself, I caved after browsing through Nordstrom's new sale section. Ahead of Labor Day,...

It’s no secret, we’re big fans of J.Crew here at Who What Wear. Yes, myself included. Olympia Gayot's direction at the helm of womenswear is absolutely divine. This week I was perusing their new fall arrivals and I couldn’t get over how shockingly chic the collection is this season! From luxe-looking knit jackets to standout dresses, I bookmarked a handful of the coolest new-season pieces that I have been sharing with everyone I know, and I am compelled to share with you today!Keep scrolli...

The TikTok girls have spoken, Abercrombie & Fitch is back and not only is it back, it’s actually very chic. Many may think that A&F is an old mall brand from the past but if thats you, I’m sorry to  say it but you’re not paying attention. After spending all of my middle school years and honestly many of my high school years obsessing over Abercrombie & Fitch jeans, short shorts, and fitted tee shirts Abercrombie & Fitch has a special place in my heart. With the retailers recent rebrand ...

As someone is going on their tenth—yes, tenth—year working at Who What Wear and treated their own wardrobe like a job prior to that, I like to think I have a bit of experience when it comes to shopping. And, while a large part of my role here has been to decode trends and make them accessible for our readers, my personal goal has always been to invest in forever pieces, first. Of course, the fun and trendy finds have a place too, but whenever I’m deciding where to allocate my shopping bud...